This past weekend, I stood trackside at the Circuit of the Americas (COTA) in Austin, Texas, watching two types of race cars speed around the same legendary Formula One circuit. The first: the Porsche GT3 Cup. Sleek, powerful, and identical
Discover how we’re turning photos and voice recordings into authentic AI video testimonials. This new option is ideal for clients who aren’t camera-ready or don’t have time for a full interview, making it faster and easier to capture real customer stories without sacrificing trust.
Introduction You know customer video testimonials build trust. You’ve probably even thought, “We should really get some on our website.” But then comes the reality: Customers are busy. Scheduling is a nightmare. You’re not sure what to ask. Your team
For nearly 40 years, Italy sat on my bucket list. This year, my wife Adrienne and I finally made the trip: 17 unforgettable days exploring Rome, Florence, Tuscany, Bologna, and Cinque Terre. Yes, the food was incredible (I could write
If your business relies on referrals, you’ve probably been asked to provide references. Prospects want to verify your credibility, hear from past clients, and make sure they’re making the right decision. But here’s the problem: Providing references slows down sales.
Imagine this: You have a happy client who’s raving about your service. They tell their friends. They post a glowing review. Naturally, you’d want to share their experience to build trust and attract new business, right? Now, what if I
You know video testimonials are powerful. They build trust, showcase real client success, and give potential customers the confidence to buy. But here’s the problem—if no one sees them, they might as well not exist. Too many businesses collect great
Every year, brands pour millions into Super Bowl commercials, hoping to capture the attention of 124 million viewers. But here’s the real question: Does a 30-second ad actually make people buy? Sure, the biggest brands—Coca-Cola, Budweiser, Doritos—stay top of mind
Why Saying “Trust Me” Doesn’t Work Trust is the foundation of every successful business relationship. But here’s the hard truth: telling people to trust you doesn’t work. In fact, it can have the opposite effect. Think about it—have you ever
Procrastination—it’s the silent killer of progress. We all have goals for the year ahead, but how many of us actually achieve them? Often, it’s not because we lack ambition, but because we don’t have the right systems in place to
Starting a new business can feel like taking a leap of faith, but what if you didn’t have to guess? What if you had a clear, proven process to validate your idea before investing time and money? That’s exactly what
When was the last time you hired a company without doing some research first? Probably never. In today’s digital world, 70% of the buying decision happens online before a potential customer ever picks up the phone or fills out your
Thanksgiving is a time to reflect on the people who mean the most to us and the stories that connect us. This year, as you gather with family, I encourage you to take the opportunity to capture something truly priceless:
A quality video testimonial can make a significant impact on your brand. 89% of marketers say video testimonials are the most effective marketing strategy for influencing purchase decisions. In fact, potential customers are more interested in hearing real customer experiences
Timing is everything, especially when it comes to capturing the perfect client testimonial. Whether you’re updating your website, launching a new campaign, or just trying to build trust with prospects, the secret lies in what I call the Peak Love
